A majority of PoolDawg's advertising design went into web banners for the PoolDawg website, other websites and email blast campaigns to be sent out to customers. From weekly training article banners that briefly described what article was being released, to new product banners announcing the specs and arrivals of products or brands to the site. The process for many of these web banners was beginning with sketches and layout designs of the banners, before moving into typography and photography or illustration based on the info to be displayed on the banner.

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Afterwards there would be several rounds of revisions and reviews in order to create the best design possible. Most of the advertisements focused on product photography or detailed action shots with products to. Occasionally there were holiday banners or customer service alert banners when needed.