WBIR: COVID-19 VACCINE TRAIL EXPLAINER
LONG FORM VECTOR / MOTION GRAPHICS
Myself / Amie Casaldi
2022 MUSE Creative Award Silver Winner: Motion Graphics
2022 Hermes Platinum Award Winner: Video | Motion Graphics
My co-worker, Amie and I were tasked with helping to tell a reporter's story from WBIR, Knoxsville TN, about what it is was like to be a participant in the Covid-19 early trial development stages. Robin Wilhoit is a reporter for the station who voluntarily took the Covid-19 vaccine during it's preliminary trial stages, and she wanted to share with viewers what that experience was like. Along with educating viewers about the Covid-19 vaccine, the development and what exactly was this new vaccine.
One question that we had to keep in mind throughout the process was: How can we evolve the imagery you put together to include more humanity for good storytelling? This question was a constant reminded that this piece was one of storytelling importance, through the eyes of Robin, but it was also a moment to inform uneducated viewers and viewers that simply didn't know anything about the process of creating a vaccine (of which both Amie and I fit in, since we're designers, not scientists).
We were given a script and voiceover to work with and from there we built up styles, animation, sound design and music editing.