For the week of Black Friday, PoolDawg would release a multimedia of advertisements, announcements and emails about their week of Black Friday sales. In order to gain attention that their specials were week long rather than just one day, PoolDawg wanted to create a campaign with "Special surprises" every day to check back to. This meant that every day something new would be released to customers while also creating anticipation towards the remaining days of the week. PoolDawg wanted to entice customers to come back and my job was to create a variety of media to draw back customer to our website and purchase products based on our deals. With this I create web banners and emails that changed depending on the day, and the sale going on, and would pique the curiosity of customers for future sales during the week.

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In the game of pool, beer tends to be a common drink and a part of the enjoyment of the game. With this in mind, I went towards a Belgium Beer style and theme for the Black Friday design overall. Each design was very product heavy with callouts towards the pricing and sales. Our focus for these ads were on the products that we had sales for and calling out name brands that were on sale specifically with our company during Black Friday. Each day was broken up into individual links to bring customers to the appropriate sale without having to go through our entire website.